Holography MarketPlace 5th & 6th Editions

The photopolymer hologram used in this ad demonstrates the high fidelity you get with photopolymer. 

The artist wanted to point out that these deep image holograms are used not just in print advertisements but on products too. They show wine bottles, electronic toys and baseball caps with photopolymer holograms that undoubtedly have the logo or mascot of the business/company.

Notice how they select a image, such as a tiger, that can be easily reduced to a small size with clarity. They then make a miniature model of that item and then a hologram of that miniature model. The resulting hologram is used to create product identification and point of purchase advertisement.

The artist is right in their message. Holograms are used on everything from entertainment tickets to wine bottles. Each of these items needs a good graphic artist because the holograms serve as not just as a security item but also as a point of purchase advertising message. Go back and look at the wine bottle in the ad. The graphic artist designed a necklace for the bottle with a broach that has a photopolymer hologram set in it. A very elegant design for a very elegant product.

It is not possible, of course, to demonstrate the characteristics of the hologram on the internet but you can get the hologram by simply ordering the publication it is in (hmp5 & hmp6). You will get other artistic designs using holograms in the issue too. The cost is inexpensive ($20) and can be ordered here.